Accelera
Cummins developed new portfolio of zero-emissions solutions and a new brand was needed. We built Accelera, entirely from scratch starting with market strategy to launch and everything in between.
Cummins developed new portfolio solutions and a new brand was needed. We built Accelera, entirely from scratch starting with market strategy to launch and everything in between.
Brand Development 2022
Creative Director
Brand Development 2022
Creative Director
The Ask - Cummins developed new portfolio of zero-emissions solutions. These technologies did not fit within the current Cummins products. And with these new technologies it was clear a new brand identity was needed.
The Result - Extensive market research and strategy presented before landing on the name followed by manifesto and messaging. We then created the brand, logos, fonts and wordmark. View Brand Book
The Ask - Cummins developed new portfolio of zero-emissions solutions. These technologies did not fit within the current Cummins products. And with these new technologies it was clear a new brand identity was needed.
The Result - Extensive market research and strategy presented before landing on the name followed by manifesto and messaging. We then created the brand, logos, fonts and wordmark. View Brand Book
Brand Launch 2023
Creative Director
The Ask - After the brand was created we planned a go to market strategy for March of 2023. This included a website, IG account, Twitter account, Facebook account, brand launch video, New York Times cover wrap, truck wraps, battery wraps and gear.
The Result - A huge success for Cummins, President Biden spoke at conference held at Cummins to introduce the brand. The brand was also revealed at SXSW and IAA events during the same time.
The Ask - After the brand was created we planned a go to market strategy for March of 2023. This included a website, IG account, Twitter account, Facebook account, brand launch video, New York Times cover wrap, truck wraps, battery wraps and gear.
The Result - A huge success for Cummins, President Biden spoke at conference held at Cummins to introduce the brand. The brand was also revealed at SXSW and IAA events during the same time.