Affirm
Throughout the nine month engagement the team developed video, user experience, printed materials, email campaigns, social media, and refreshed existing assets with the brand refresh working across three distinct business units.
The Ask - Create three brand awareness thirty second videos using existing messaging each focusing on a different messaging pillar.
The Result - I used a collection of videos and imagery as a visual foundation to link all three together. These videos had the highest views of all Affirms videos during that time.
The Ask - Assist the internal creative team creating new assets from strategy and rebranding existing assets to align with the brand refresh.
The Result - Over a fine month span, we recreated large social animated social media campaigns, landing pages, and ebooks the beautifully reflected the new brand style for Affirm.