Cummins
Design support quickly spread into multichannel campaigns across several business units creating brand, product, and event design.
Design support that spread into multichannel campaigns across several business units creating brand, product, and event design.
Destination Zero - 2023
Destination Zero - 2023
Creative Director
Creative Director
Destination Zero IAA Event - 2023
Creative Director
The Ask - Cummins had new power in development and needed to transition the company to "green" without causing whiplash to their current customers and employees. The plan was to set up an extension of their current brand to help breach the gap between the vastly different technologies.
The Result - We explored many directions visually to expand the wordmark but landed on something simple and not too far from the parent brand. The selection of imagery and color as well as messaging is what gave this brand extension its identity.
The Ask - Position Cummins as a global innovator at IAA by creating a big reveal moment for the new initiative, Destination Zero.
The Result - An immersive, multi-sensory experience including 6 screens, 8 prints, a truck wrap and screensavers . Attendees were met with a mix of DestinationZero brand messaging and visual storytelling across various time-synced screens, impactful print displays and product exhibits.
The Ask - Cummins had new power in development and needed to transition the company to "green" without causing whiplash to their current customers and employees. The plan was to set up an extension of their current brand to help breach the gap between the vastly different technologies.
The Result - We explored many directions visually to expand the wordmark but landed on something simple and not too far from the parent brand. The selection of imagery and color as well as messaging is what gave this brand extension its identity.
Destination Zero- IAA Event
Creative Director
The Ask - Position Cummins as a global innovator at IAA by creating a big reveal moment for the new initiative, Destination Zero.
The Result - An immersive, multi-sensory experience including 6 screens, 8 prints, a truck wrap and screensavers . Attendees were met with a mix of DestinationZero brand messaging and visual storytelling across various time-synced screens, impactful print displays and product exhibits.