Meta
Before Meta was Meta, I worked on the three separate brands under Facebook, Facebook Blueprint and Facebook Audience Network both B2B and Oculus, B2C.
Oculus 2020
Associate Creative Director
The Ask - Design a email customer journey that included multiple types of templates for all user engagements using the brand and product photography.
The Result - We presented wireframes to outline the strategy of each template and the cadence of deployment. Upon approval we then created a full design system within figma that included the following pages, welcome, newsletter, and product releases.
The Ask - Design a email customer journey that included multiple types of templates for all user engagements using the brand and product photography.
The Result - We presented wireframes to outline the strategy of each template and the cadence of deployment. Upon approval we then created a full design system within figma that included the following pages, welcome, newsletter, and product releases.
Facebook Blueprint 2019-2020
Associate Creative Director
Facebook Blueprint 2020
Associate Creative Director
The Ask - Design a email customer journey map that included multiple types of templates for all user engagements using the brand and product photography.
The Result - We presented wireframes to outline the strategy of each template and the cadence of deployment. Upon approval we then created a full design system within figma that included the following pages, welcome, newsletter, and product releases.
Oculus 2020
Associate Creative Director
The Ask - Facebook Blueprint served as an education tool for users to learn all the features of what Facebook can do for your small medium business. For this engagement we created a library of monthly social campaigns that provided education to the users in several different treatments.
The Result - With our first story we turned heads at in upper management utilizing video metaphors. In total, we reached 14M people across 7 campaigns and achieved 764K click-throughs with 132K enrollments that were generated as a result of these campaigns.
The Ask - Facebook Blueprint served as an education tool for users to learn all the features of what Facebook can do for your small medium business. For this engagement we created a library of monthly social campaigns that provided education to the users in several different treatments.
The Result - With our first story we turned heads at in upper management utilizing video metaphors. In total, we reached 14M people across 7 campaigns and achieved 764K click-throughs with 132K enrollments that were generated as a result of these campaigns.
Audience Network 2020
Associate Creative Director
The Ask - This massive redesign including a full overhaul of UX strategy, design, and custom animations utilizing the new brand.
The Result - A complete restructuring of a current FB Audience Network with new brand and new Strategy. Utilizing figma and a module approach allowed several designers to work simultaneously.
Oculus 2020
Associate Creative Director
The Ask - Facebook Blueprint served as an education tool for users to learn all the features of what Facebook can do for your small medium business. For this engagement we created a library of monthly social campaigns that provided education to the users in several different treatments.
The Result - With our first story we turned heads at in upper management utilizing video metaphors. In total, we reached 14M people across 7 campaigns and achieved 764K click-throughs with 132K enrollments that were generated as a result of these campaigns
The Ask - Facebook Blueprint served as an education tool for users to learn all the features of what Facebook can do for your small medium business. For this engagement we created a library of monthly social campaigns that provided education to the users in several different treatments.
The Result - With our first story we turned heads at in upper management utilizing video metaphors. In total, we reached 14M people across 7 campaigns and achieved 764K click-throughs with 132K enrollments that were generated as a result of these campaigns
The Ask - This massive redesign including a full overhaul of UX strategy, design, and custom animations utilizing the new brand.
The Result - A complete restructuring of a current FB Audience Network with new brand and new Strategy. Utilizing figma and a module approach allowed several designers to work simultaneously