• LinkedIn

What started as one landing page spread out to five distinct business units: Talent Solutions, LinkedIn Learning, Nonprofit, Premium, generating multimillions annually.

Linkedin Recruiter 2018
Senior Art Director

Linkedin Recruiter 2018
Senior Art Director

The Ask - Each quarter LinkedIn Recruiter releases new products or features. To promote the we developed full campaigns both external and internally. The external campaigns consisted of a Landing Page, full media plan including social, and a thirty second video.

The Result - These campaigns were a major success with proven revue and adaption of the new features presented. These campaigns still run four times a year, producing a full campaign at each release.

Linkedin Recruiter 2018
Senior Art Director

The Ask - Internally, LinkedIn Recruiter also promotes its product and new feature releases for the sales team. With a limited budget we rewrote known songs and shot video at LinkedIn headquarters casting the clients and volunteers from the company. Each quarter had a theme and with print and poster executions.

The Result - These campaigns were a huge hit! We got more and more volunteers to participate each quarter finding ways to stretch the budget.

Linkedin Recruiter 2018
Senior Art Director

The Ask - Internally, LinkedIn Recruiter also promotes its product and new feature releases for the sales team. With a limited budget we rewrote known songs and shot video at LinkedIn headquarters casting the clients and volunteers from the company. Each quarter had a theme and with print and poster executions.

The Result - These campaigns were a huge hit! We got more and more volunteers to participate each quarter finding ways to stretch the budget.