MassMutual
Throughout our two and half year engagement, I led the team across four different business units within MassMutual; Strategic Distributors, Worksite, Financial Advisors, & Ascend.
Throughout our two and half year engagement,I lead the team across four different business units within MassMutual; Strategic Distributors, Worksite, Financial Advisors, & Ascend.
Strategic Distributors 2023
Creative Director
The Ask - Up-level current media plan with our new messaging framework and that was delivered late last year. We were also asked to support their yearly internal sales conference the same year.
The Result - We up sold a live 30 second video shot in LA practically with selected cast and a functioning elevator. The sales conference was also very well received, we delivered a hype animation video and swag.
Ascend 2022
Creative Director
The Ask - Up-level current media plan with our new messaging framework and that was delivered late last year. We were also asked to support their yearly internal sales conference the same year.
The Result - We up sold a live 30 second video that tells a metaphoric story of what MassMutual Strategic Distributors can offer their clients. The shoot was filmed in LA practically with selected cast and a functioning elevator complete with working buttons and digital screen read out. The sales conference was also very well received, we delivered a hype animation video and swag.
The Ask - Up-level current media plan with our new messaging framework and that was delivered late last year. We were also asked to support their yearly internal sales conference the same year.
The Result - We up sold a live 30 second video that tells a metaphoric story of what Strategic Distributors can offer their clients. The shoot was filmed in LA practically with selected cast and a functioning elevator complete with working buttons and digital screen read out.
Ascend 2022
Creative Director
The Ask - After the brand was acquired by Mass Mutual, the internal creative team and Media Monks partnered together to bring this new identity to life.
The Result - The internal team created the visual guidelines, we created the messaging. We then applied both to a variety of assets including animated video, email templates, direct mail, and social assets.
The Ask - After the brand was acquired by Mass Mutual, the internal creative team and Media Monks partnered together to bring this new identity to life.
The Result - The internal team created the visual guidelines, we created the messaging. We then applied both to a variety of assets including animated video, email templates, direct mail, and social assets.
Worksite 2021-23
Creative Director
Worksite 2021-23
Creative Director
The Ask - Worksite was the first engagement with Mass Mutual. This was the most ongoing stream of work. We created strategy decks, brand awareness assets including videos, pdfs, and social and also a quarterly campaign, show below are some highlights. The quarterly campaign
included a scripted webinars, recordings, email and social to promote the online event as well.
The Result - With each campaign we increased the amount of attendees as well as followers to the actual Mass Mutual Worksite website and their respective social platforms.
The Ask - Worksite was the first engagement with Mass Mutual. This was the most ongoing stream of work. We created strategy decks, brand awareness assets including videos, pdfs, social assets and also large quarterly campaign. The quarterly campaign included a scripted webinars, recordings, email and social to promote the online event.
The Result - The overall impact of these efforts increased visitors to their social platforms and website. The quarterly campaign increased the amount of attendees consistently, quarter over quarter.
Strategic Distributors 2023
Creative Director
The Ask - Worksite was the first engagement with Mass Mutual, the most ongoing stream of work. We created strategy decks, brand awareness assets including videos, pdfs, and social and also a quarterly campaign, show below are some highlights. The quarterly campaign
included a scripted webinars, recordings, email and social to promote the online event as well.
The Result - With each campaign we increased the amount of attendees as well as followers to the actual Mass Mutual Worksite website and their respective social platforms.
