Adobe
As an Adobe veteran, it was a pleasure to revamp the team and its vendors and lead digital campaigns for the Adobe's AI Assistant for DPG team including infographics, ebooks, social and display animations.
As an Adobe veteran, it was a pleasure to create and lead digital campaigns for the Adobe brand for the new AI Assistant for Adobe Acrobat including ebooks, social and display animations.
As an Adobe veteran, it was a pleasure to create and lead digital campaigns for the Adobe brand for the new AI Assistant for Adobe Acrobat including ebooks, social and display animations.
Adobe 2024-2025
Creative Director
The Ask - Create a long scrolling PDF to promote the features of Adobe Acrobat Assistant.
The Result - This campaign was a success, driven in part by the distinctive illustration style we created for the business-to-business audience.
With extremely limited B2B brand guidelines, we built a visual approach that stayed true to the brand while adding clarity, personality, and cohesion.
The result was a fresh, engaging look that helped the campaign resonate more effectively with its audience.
The Ask - Create a long scrolling PDF to promote the features of Adobe Acrobat Assistant.
The Result - This campaign was a success, driven in part by the distinctive illustration style we created for the business-to-business audience. With extremely limited B2B brand guidelines, we built a visual approach that stayed true to the brand while adding clarity, personality, and cohesion. The result was a fresh, engaging look that helped the campaign resonate more effectively with its audience.
The Ask - Create a short form ebook to promote the features of Adobe's AI Assistant with corresponding display and social ads.
The Result - The animation of the piece resulted in a lot more traction then previous campaigns.
The Ask - Create a short form ebook to promote the features of Adobe's AI Assistant with corresponding display and social digital assets.
The Result - The animation of the piece resulted in a lot more traction then previous campaigns.
Adobe 2024-2025
Creative Director
The Ask - Create a long scrolling PDF to promote the features of Adobe Acrobat Assistant.
The Result - This campaign was a success, driven in part by the distinctive illustration style we created for the business-to-business audience. With extremely limited B2B brand guidelines, we built a visual approach that stayed true to the brand while adding clarity, personality, and cohesion. The result was a fresh, engaging look that helped the campaign resonate more effectively with its audience.
The Ask - Create a short form ebook to promote the features of Adobe's AI Assistant with corresponding display and social digital assets.
The Result - The animation of the piece resulted in a lot more traction then previous campaigns.
The Ask - Create quarterly demand kit campaigns to promote the new AI Assistant product as well as thought leadership campaigns with limited brand guidelines.
The Result - We were able to leverage the existing consumer brand guidelines for the B2B audience, expanding and simplifying the visual system to create a clear, streamlined UI for both display and social assets.
The Ask - Create quarterly campaigns to promote the new
AI Assistant product as well as thought leadership campaigns with limited brand guidelines.
The Result - We were able to leverage the existing consumer brand guidelines for the B2B audience,
expanding and simplifying the visual system to create
a clear, streamlined UI for both display and social assets.