Meta MR
Meta WR
Meta WR
Led five product launches for Amazon, across multiple landing pages producing 5,200+ assets across 10 markets for Meta Wearables using a figma atomic design system.
Meta Wearables 2024-2025
Creative Director
Affirm 2020
Associate Creative Director
The Ask - Produce 5,000+ digital assets across 26 languages in under 8 weeks for Meta Wearables Amazon retail pages.
Result - Built a variable-driven atomic design system that automated localization at scale, enabling on-time delivery of 5,000+ assets, reducing manual production by 60–70%, and creating a repeatable framework for future global launches.
The Ask - Produce 5,000+ digital assets across 26 languages in under 8 weeks for Meta Wearables Amazon retail pages.
Result - Built a variable-driven atomic design system that automated localization at scale, enabling on-time delivery of 5,000+ assets, reducing manual production by 60–70%, and creating a repeatable framework for future global launches.
The Ask - Produce 5,000+ digital assets across 26 languages in under 8 weeks for Meta Wearables Amazon retail pages.
Result - Built a variable-driven atomic design system that automated localization at scale, enabling on-time delivery of 5,000+ assets, reducing manual production by 60–70%, and creating a repeatable framework for future global launches.